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Marketing 40 Email is a concept invented by an email marketing guru Sato Taro in Japan. Sato Taro discovers that effectively market your product via email to anyone in your target market, you need to contact them 40 times in email with follow ups, suggestions, selling messages, reviews and testimonials for 40 over times.
Sato maintains that 40 times is the optimum as he breaks down his formula in the Marketing 40 Email strategy. There are 6 areas in which the Marketing 40 Email covers and the 40 emails you deliver to your client will be ammunition that covers the 6 areas below:
1) Thank you email for signing up, for this you will need 1-2 emails, each delivering some bonus to keep your prospect happy and subscribed. If they arenâ??t staying at least long enough for you to tell them more things, then itâ??s as good as not getting their names and emails in the first place.
2) Methods to gain leverage with your product. To be effective, the requirement for this section is 10 emails, all geared to educating your prospects on the facts that are too many to list during his visit in your website. As you can see the more facts you give them at this stage where they are evaluating you, the better it is.
3) Customer testimonial â?? Here, we are talking about around 2 emails - Too many can actually reduce the credibility of your testimonials. You want to be subtle yet powerful in building third party credibility at this point.
4) Follow up with additional complementary offers, and this will require you to carefully craft out 20 emails and above. A customer may not want your product despite being in your niche but he may be interested in a competitorâ??s. So sign up your competitorâ??s affiliate program and market his product. It can also tell you how you position in the eyes of your customers. Besides, if you have to lose, why not get some money in the process. Never leave without taking something.
5) Greeting emails, a cool 1-4 emails will do. This is the part where many people leave out. It shows that you actually treat your subscribers as your friends. These emails can be festive greetings, or just dropping by to say hello.
6) Last resort mega discount. The final hand grenade you will deploy if all else fails. You will need to write one 1 email for this purpose. This is the swan song if you cannot win them over in your sale, then cut them a huge discount. It works well with digital products.
Sato maintains that anyone who follows the Marketing 40 Email strategy strictly will gain huge leverage over their competitors. The key to winning the Marketing 40 Email is to send your message slowly in the span of 2-3 months. This will bring in the innovator, early adopters, late adopters and the laggards into your customer base eventually. Marketing 40 Email is a concept popular in Japan.
Orlando Kent
http://www.articlesbase.com/business-articles/marketing-40-email-740547.html
How do I get people to Opt-In to my internet Marketing Email List?
I currently run a small internet marketing blog and I have an email autoresponder with which I offer a free 5 day mini course on my subject matter.
The subject matter is: Internet Marketing and making money online.
How would you suggest I promote the actual opting in to my email list to build a list of prospects etc.
My suggestion is to find some blogs that have relevant topics and then reach out to the blogger. Ask them to review your material and if they like it, they’ll talk about it and once value has been established for the mini course, people will come and register for it.
If you can’t get someone to do this for you for free, try payperpost.com and pay a few bloggers to review it in order to get you started. Hope that helps!
References :
You have to get out there with your links.
Try Google Adwords
Try forums
Try classifieds
Give your offer away as someone else’s bonus
Buy a space on someone’s site.
Start a wesite here..see example:
http://www.squidoo.com/EarnaLiving
References :
You should have your own domain name. Create links to your optin page there. Also, install a forum as well. Get people talking at your site.
Use other forums to create traffic to your site. Set up your profile/sig file to link to your optin list.
Use blogs, safe lists, traffic exchanges, banner exchanges.
Offer an incentive, give people a reason to enter their name into your optin list site.
Tweak your site with SEO. Get it to the best SEO you can get.
Add your site to online clasifieds, directoris, and search engines. You can domost of this stuff for free. Except the getting your own domain name. You can get it cheap and make it self funding by using GDI Global Domains International. You can re-sell the service while promoting your own business at the same time. They give you a domain name, webspace to host your site, and email accounts for very cheap. They don’t put ads on your site. It’s yours for whatever you like.
http://www.homeforwork.ws/main.html
References :
The best way to sign people up and keep them coming is useful, original content that is always fresh and updated. In fact, if you’re talking about making money online, I’d hint at ways that you could do it which are easy or at the very least intriguing.
Since you’re touting yourself as a subject matter expert, you need to demonstrate that what you have to say is valuable and they can benefit from it. Success stories are good for this and will improve your chances that they will stay tuned.
Other ways to build opt-ins are referrals (ask subscribers to refer a friend), an incentive of some kind, purchase an email list (this is kind of a gray area), or find a partner who might already have a decent list and sponsor them.
Also, since you run a blog, are you fully syndicated? There’s a lot of chatter out there and at the very least you should participate in boosting your blog’s reputation.
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