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Sales letters, whether theyâ??re taking the form of an email or direct mail, are easy to write but easy to mess up as well. If you want to make sure that your sales letter writing will achieve your desired results, the following mistakes are something you should avoid committing above all things. Thereâ??s nothing wrong with writing sales letters that are more than one page long ?” if you have confirmation or youâ??re relatively sure that the reader would welcome a letter of such length. For more detail go to: www.killer-sales-letters.com. But if itâ??s your first try to contact a prospective customer then itâ??s better to play it safe by not going beyond the one page mark. Granted, it might be difficult to compress all the wonderful news you wish to share with your future customers but you really have no choice .Instead of thinking about this as a reduced marketing opportunity, why not see it as a way of encouraging more interest from your readers? Rather than give everything away, consider giving them just a bite or a teaser of what they can expect. And if they take the bait then thatâ??s when you can write to your heartâ??s content. If you hadnâ??t bothered to research about the full name of your recipient then donâ??t expect your recipient to bother reading the rest of your sales letter as well.
Showing courtesy is an essential part of sales letter writing, and the first way to show that is by addressing your letter properly. Know who youâ??re writing to. Thatâ??s the first rule of all. Secondly, know how they prefer to be addressed. Some people prefer an informal approach by having the letter addressed in their first name while others prefer a more formal tone. Knowing the preferences of your readers is a privilege that small businesses and not large ones have because the comparatively smaller size of their markets. If, however, you donâ??t have the time to do the same, simply base your decision on your knowledge of and familiarity with your target market. And youâ??ve successfully convinced your reader to avail of your companyâ??s products or services. Your job is finished, right? Wrong! It doesnâ??t end there and those who had thought so have committed one of the worst mistakes they could do in sales letter writing. Go back to the basics of sales letter writing and ask yourself whatâ??s your objective. Itâ??s to sell products or services, right? Convincing your readers that they need what youâ??re selling is therefore simply the first step in the process. Your job isnâ??t over until your reader successfully completes the transaction.
Consequently, your letter must include clear instructions as to what the reader must do in order to perform the desired action. Links must be clearly visible and identifiable. Additional information must also be provided either on the letter itself or to the landing page. Anticipate possible questions and concerns your reader may have and address all of them in your FAQ section. Again, make sure you provide a clear link to this in your landing page or letter. The success of sales letters doesnâ??t rely solely on your choice of words. It also relies on the credibility of your business and your letter. Start with your email address. It must be valid, preferably a paid account, and using a name that perfectly symbolizes the essence of your company. Thirdly, use a credible sounding subject line and not one that contains false promises. Lastly, provide a link for readers who wish to know more of your company. The willingness to give information about your business is always considered a good sign by readers. For more detail go to: www.web-sales-letters-supreme.com. Features are important, yes, but theyâ??re important because of the benefits they provide, and thatâ??s what your sales letter should emphasize! If youâ??re selling a mobile phone, you donâ??t merely stop at mentioning it has a 3.0MP camera feature but you go on by saying how the mobile phone makes it convenient for people to take photos that are clear as those provided by a number of digital cameras.
Naveen
http://www.articlesbase.com/business-articles/commit-in-sales-letter-writing-692331.html
I need help rewording this. Anyone that is good at writing, please help.?
Please review the information on this link below where it starts out saying "Albany Distributing is committed…"
http://www.albanydistributing.com/information.php?info_id=35&osCsid=fcfa0845b020db18f399a5c9991627b4
I need help editing this page. This is for my Company’s website. I checked for spelling and grammar, all seems to be good. But there a few things I’m not sure of.
1.) Do you see where the bullet points are at the top? If you notice, each bulleted item starts with a lower case letter. I wrote it that way because the government will write the same way. However, I am not sure if I should be using capitals. Which is more appropriate?
2.) If you go down a little bit, you will see where it says "The minimum purchase amount for a PO is $500 USD.". In the next sentence, I say $500 again, but I don’t include the "USD" because I have stated it. Is that appropriate or should I include USD?
3.) In the part that says "To place an order, please call our government sales specialist at 1-800-296-0820 ext. 837" Should "government sales specialist" be written as Government Sales Specialist or is it correct the way I have it?
4.) My last question is regarding the first paragraph that states: "Albany Distributing is committed to providing quality products at the best prices for our education, federal, state, and local agencies. We accept purchase orders, credit cards, and bank wire transfer."
Where it says "Credit cards", I want to somehow incorporate Visa, MasterCard, American Express and Discover in there so they know we accept all major credit cards. How can I reword this to sound good?
1.) If the government writes it with lower case letters, I’d follow suit.
2.) I think the first reference of USD is sufficient.
3.) I wouldn’t capitalize government sales specialist.
4.) You could add "We accept purchase orders, bank wire transfers and major credit cards." Or, better, list the cards you do accept. …"and American Express, Discover, MasterCard and VISA."
References :
journalist
1.) Do you see where the bullet points are at the top? If you notice, each bulleted item starts with a lower case letter. I wrote it that way because the government will write the same way. However, I am not sure if I should be using capitals. Which is more appropriate?
a.) Normally, you should capitalize the first letter after a bullet. I can only imagine that this would be the exact same instance. I would use the capitals. They tend to work fine, even on most government articles.
2.) If you go down a little bit, you will see where it says "The minimum purchase amount for a PO is $500 USD.". In the next sentence, I say $500 again, but I don’t include the "USD" because I have stated it. Is that appropriate or should I include USD?
b.) To keep unnecessary words out of your paper is your primary concern, along with organizing the entire thing well enough so that you don’t get a failing grade immediately. I don’t remember this well, so you’re guess is as good as mine, but I believe it would be the former choice here. No second USD.
3.) In the part that says "To place an order, please call our government sales specialist at 1-800-296-0820 ext. 837" Should "government sales specialist" be written as Government Sales Specialist or is it correct the way I have it?
c.) Government sales specialist wouldn’t be capitalized unless you’re speaking about someone in specific. Which, in this case, you are. The Government Sales Specialist you’re told to contact. This situation has more then two choices, but you’ve probably got it under control.
4.) My last question is regarding the first paragraph that states: "Albany Distributing is committed to providing quality products at the best prices for our education, federal, state, and local agencies. We accept purchase orders, credit cards, and bank wire transfer."
Where it says "Credit cards", I want to somehow incorporate Visa, MasterCard, American Express and Discover in there so they know we accept all major credit cards. How can I reword this to sound good?
d.) The best option you could take would be to fit in a parenthesis and list off the top four or five credit card companies that come to minded, follow with an "etc." So, it should probably come out like:
"Albany Distributing is committed to providing quality products at the best prices for our education, federal, state, and local agencies. We accept purchase orders, credit cards (Visa, MasterCard, American Express, Discover, etc.), and bank wire transfer."
Feel free to edit anything. I’m not the brightest dude around.
References :
English 1101
http://www.fas.org
Bullets : it’s a continuation of more or less a sentence. I find the no caps acceptable.
No need for 2nd use of USD.
No caps, again.
We accept major credit cards ( Visa, MasterCard, and the others).
References :
The * is there for emphasis.
1. I’d cap Government, Hospital*s*, Schools because they are items in a list.
2. $500 without USD is ok.
3. Government Sales Specialist
4. We accept purchase orders, *all major* credit cards, and bank wire transfer*s*.
Any discount offered to *g*overnment agencies by the manufacturer will be passed on to the buyer.
competitive quote usually 3 to 4 hours or 1 business day.
–change to
competitive quote within one business day.
I don’t know what "Net-30 day terms" are. Did you mean, "Net 30-day terms?"
Dude, watch your plurals. Good luck!
References :
http://www.bopenglish.com/2008/12/07/54-rules-for-capitalization/