Funny lady Linda Smith used to say, “I love Waitrose – it’s that little bit more expensive.�

It’s a funny old world, but until the recent global financial panic, we consumers were sold the view that “It must be good if it costs that much�, or �Low prices for cheap goods�. The marketing boys had it all sewn up – picture the luscious M&S ads, with “This is not ordinary food, this is….� At the other extreme, the stores cheap ranges were acknowledged by spendthrifts but not by you and I.

In Computer courses, high price colleges (aren’t they superior - if you can afford it - why else would they be so well known?) acknowledged that colleges exist who’ll do it cheaper but beware, it won’t be as good.

Then lo and behold, the economic future is uncertain, and all of a sudden value is all the rage! Middle class mummies abandon Waitrose, and instead discover the delights of Aldi and Lidl. Stockbrokers and their fat profits are out of favour, and we all look more closely at our spending habits.

Maybe we’ve been taken in by paying higher prices? Dig a little further into the British Computer training market, and there’s a lot to discover. Just because there’s a great need for greater numbers of skilled programmers and networking professionals, are we really getting a good deal coughing up over five thousand pounds to get qualified, or are we just paying to prop up dinosaurs? It’s a bit much that many IT trainers aren’t using fully interactive methods - supplying a workforce for the digital age using old fashioned methods. Should we really have to read through books when anything can be downloaded and watched on computers? Is it necessary to drive to training centres, spending more money for our accommodation to get teaching we could have online? 24/7 Interactive training should be available for me when and where it works best for me – at my convenience, but not at my cost.

With more up-to-date, easier training options around now at a fraction of the cost of these prices, perhaps we should wake up to the fact that in terms of electronic learning, value means lower cost for higher quality. Things are changing in Computer training – in supermarket terms, it’s “Taste the Difference� goods for “Basic� prices. In this changing world of today, that’s welcome news.

(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.

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